Osmo Active

The sports nutrition market appears to be growing fast, with many new companies popping up to take advantage of the everyday athlete's seemingly insatiable thirst. Former Specialized Marketing Director Ben Capron has teamed up with well known nutrition scientist and exercise physiologist Dr. Stacy Sims to launch a brand new sports nutrition venture called Osmo Nutrition.

" /> Osmo Nutrition Taps Into Growing Sports Nutrition Market – The GearCaster

Osmo Nutrition Taps Into Growing Sports Nutrition Market

Osmo Active

The sports nutrition market appears to be growing fast, with many new companies popping up to take advantage of the everyday athlete's seemingly insatiable thirst. Former Specialized Marketing Director Ben Capron has teamed up with well known nutrition scientist and exercise physiologist Dr. Stacy Sims to launch a brand new sports nutrition venture called Osmo Nutrition.

Osmo Nutrition offers four special drink mixes that focus on hydration, nutrition, and recovery. The various different formulas are based on the philosophy that your body does not necessarily need electrolytes at the same time as carbohydrates. 

Two drink mixes focus primarily on hydration both before and during activity. Osmo PreLoad Hydration is designed for use prior to hot events, time trials, and high intensity efforts. The drink mix increases your total body water, plasma volume, and sodium stores to maximize sustained power and reduce muscle burn.

Osmo Active Hydration helps you take in fluids and electrolytes while you exercise, hopefully delaying fatigue, boosting endurance, and maximizing cardiovascular efficiency while reducing cramping. The top three ingredients in Osmo Active are basically sugar (sucrose and glucose), as well as sodium salt, the same top three ingredients as the Skratch Labs Exercise Hydration Mix

Osmo Active Hydration mix

Two further drink mixes are designed to be consumed post workout for rapid recovery and repair. Used within 30-minutes after exercise, Osmo Acute employs nutrients to stop the breakdown effects of exercise and facilitates recovery with a combination of protein and carbohydrates. 

Osmo GoodNight Recovery is meant to be consumed before bed during hard training blocks or stage races. The nighttime drink mix uses a blend of fruits, herbs, vitamins, protein, and antioxidants to induce restful sleep and rebuild muscles.

One package of the Osmo Nutrition drink mix retails for $25-$40 and includes around 20 servings, where 1 serving (1 scoop) is used to fill a 16 oz. water bottle. 

 

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  1. pure crap, eat a fig and drink water. How can a scientist be so honest into selling such crap of emptyness, get real people ! The companies survive on marketing, sponsorships and making you believe you need it.

  2. Thanks for your comments elmatos. I too am a water and real food kind of person. It would be fun to get a discussion going here on the pros and cons of sports drinks. I would love to hear from someone who uses them regularly and why.

  3. Amy, I m sorry to say that it is very well documented that sports drink and dietary sports companies are in it for the money. There are tons of well documented and peer reviewed papers who establish than a good basic diet is the best nutrition and that vitamins are overkill. You actually have to pay to have salted water with magnesium ???? Talk about buying nothing ! Stacey Sims (sorry Dr Stacey) should be ashamed to get on that bandwagon without stipulating that it is useless if maybe only for people who jump meals and such.

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