Yesterday, Cabela's launched their new Extreme Performance Gear collection aimed squarely at the weekend warrior. A complete line of high tech adventure gear, the XPG collection has absolutely everything you need to escape the confines of work and the city for an afternoon or a few days.
For apparel, Cabela's has everything from rainwear and hiking pants to socks and performance pieces on offer. Interesting to note, the performance apparel makes use of a Xylitol based cooling technology that the company is calling Cool Phase. Cooling panels have been strategically placed in areas where you are most likely to overheat, such as underarms and waistbands. When you start to perspire, the Xylitol-powered technology is activated, delivering a chilling sensation to your skin. Apparel ranges in price from $9.99 for socks to $129.99 for a rain jacket.
The two person ($329.99) and three person ($399.99) Ultralight Tents weigh 3lbs-4lbs and come with a 20-denier, PU/silicon coated nylon taffeta fly and a No-See-Um mesh inner tent with bathtub-style floor. Lots of venting options, durable DAC poles, and reflective guy lines mean you get fully loaded features in a minimalist tent.
Footwear includes trail shoes, Gore-Tex lined and regular hikers, as well as water shoes and sandals. All the footwear uses a variety of Vibram outsoles for great traction, while no-sew uppers cut down on your chance of hotspots or blisters. The Cabela's XPG footwear line ranges in price from $89.99 to $139.99.
If you plan to overnight in the backcountry, Cabela's has you covered with both a 0 degree and 20 degree roomy down sleeping bag on offer, as well as a headlamp and spotlight to light up your camp at night.
Interesting move by Cabela's to appeal to the more outdoor focused consumer who may not exactly be into fishing or hunting. With almost double the annual revenue of REI but less than half the amount of physical stores, Cabela's could be a force in selling to the everyday outdoor enthusiast. Thoughts?