Former tech-executive Dan English recently founded Colorado based Voormi with the idea that the outdoor apparel industry was ripe for innovation. By taking a new approach to everything from local sourcing and manufacturing to direct-to-consumer retailing, the small start-up company hopes to make a big impact.
Instead of talking 3-layer or 2.5-layer laminates and coatings for weatherproof garments, Voormi took a weave approach with their new Core Construction technology–co-constructing a variety of knit textiles in and around functional cores such as a waterproof or windproof membrane.
Core Construction takes an infinite variety of fibers and weaves them directly into a variety of membranes (windproof, waterproof, UV protecting, etc.), resulting in a single-layer fabric platform that can vary in loft and surface texture. Depending on the level of weatherproofing required, Voormi then processes the fabric to either fully seal it and shut it down or leave holes for more air permeability.
Voormi’s goal with Core Construction is to build a wealth of products that can be used across a wider range of outdoor activities. The company will begin with three pieces–the Access Hydro ($299), Drift Hydro ($399), and the AN/FO 3.0 Concept Jacket ($600).
The Drift Hydro is a softshell jacket that integrates a water resistant membrane and a thermal insulation layer into a DWR treated Precision Blended Wool face fabric. The AN/FO 3.0 uses a Core Construction interior liner laminated to a DWR treated Surface Hardened Woven Wool face fabric.
Expect to see the Voormi Core Construction pieces in time for next fall/winter season. The company is also exploring the idea of licensing their fabric technology to other brands.