While many brands seem to be moving away from the oversized-midsole trend, Under Armour is jumping right in with their new Fat Tire series. With the running shoe version due to hit shelves soon, the follow up Fat Tire GTX for Fall 2015 will roll you through almost any snow or trail activity.
Lighter than they look (just over 1 pound), these burly waterproof boots feature a Michelin tire rubber outsole with an aggressive lug pattern modeled after the Wild Grip’R bike tire. The pattern delivers the optimum combination of grip, self-cleaning, and efficiency over any terrain.
The Boa closure system makes for easy on and off, while the Gore-Tex membrane will help keep your feet dry and warm whether you are snowshoeing, hiking or yes, even fat biking.
The Under Armour Fat Bike GTX retails for $150 and will be available in the autumn.
As an aside, Under Armour made a big showing at Outdoor Retailer and appears to be pushing hard into the outdoor space. The company also plans to release a full ski line next winter (a very good looking one at that), with Gore-Tex Pro jackets and bibs, Polartec Powerwool baselayers, and PrimaLoft insulated vests and jackets using Under Armour’s infrared heat tech technology. The company has hired some of the best industry veterans from brands such as Black Diamond and Patagonia.
Under Armour also made a big push into the online fitness community space–last week they paid $150 million to acquire MapMyFitness and their more than 20 million registered users. MapMyFitness additionally operates MapMyRun and MapMyRide.