With the recent tap water crises in Flint, Michigan and Corpus Cristi, Texas, you can’t be blamed for worrying about what exactly is in your own tap water. While home filtering systems or after-market solutions such as Brita exist, many people still resort to drinking bottled water. Making it easier for you to filter water and thus hopefully refrain from buying bottled water, Block Enterprises created the GoPure pod — a tiny device that drops into any drinking vessel to continuously improve the quality of the water.
“It’s easy to understand the public concern regarding water quality and its taste. Not only are disturbing amounts of pharmaceuticals found in the nation’s water supplies; but pesticides and herbicides from farming use, contaminants from fracking, industrial wastes and even rocket fuel can also be found,” says PuriBloc advisor Professor Ronald Russell, M.A., Ph.D. “Much of the tap water in the United States is susceptible to these types of pollution, but unfortunately the municipal water treatment processes in place cannot always do enough. Our mission with the GoPure pod is to give the world peace of mind that the water they’re drinking is healthy, clean and better tasting.”
Convenient, reusable, and designed for dropping in any water bottle, hydration pack, pet drinking bowl, coffee maker or small water container up to three liters, the GoPure pod constantly cleans and enhances potable tap water for peace of mind and taste satisfaction everywhere you go. At the heart of the GoPure pod is PuriBloc – an advanced, highly porous ceramic that adsorbs chemical and inorganic impurities, while balancing pH levels to re-mineralize and alkalize the water. As the pod rests at the bottom of any reusable water container, it continuously completes these actions. The drinking water returns back to a more natural state – cleaner and better tasting.
The GoPure pod is able to adsorb the most dangerous contaminants now commonly found in tap water across the country such as Chlorine, Fluoride, Arsenic Chromium, Lead and Mercury. What’s super key to note here is that this is meant to further filter already potable water — not filter or even purify water you take out of a river or lake. The GoPure pod should be rinsed periodically to remove any adsorbed impurities and keep it in pristine condition.
One reusable GoPure pod lasts up to six months and can treat up to 264 gallons of water. That’s over 2,000 single-use plastic water bottles you can keep out of landfills. The outer polypropylene capsule of the GoPure pod can be recycled at the end of its lifespan. Unlike carbon-based products, the GoPure pod does not require constant, costly filter changes.
The GoPure pod retails for $24.95 per pod and is available now. Next month, Bloc Enterprises plans to release a pet version of the product for $34.95.