Hydro Flask Expands Into Portable Soft Coolers

Hydro Flask Unbound

Best known for their colorful vacuum-insulated bottles and food containers, Hydro Flask gets set to venture into the soft cooler market. The new Unbound Series includes both a cooler pack and a cooler tote designed to transport food and drinks to wherever your daily adventures lead — to the beach, the park, on a hike, or even to the farmers market.

Instead of creating a hard cooler that sits in your car or at the campsite, Hydro Flask wanted something ultra portable. The results is the Unbound Series that includes the 22 L Soft Cooler Pack and 24 L Soft Cooler Tote.

Both soft coolers are made from Hydro Flask’s new TempShield Soft insulation which promised to keep the contents chilled more than 24 hours. Using thermal mapping, insulation levels vary across the cooler, with more added to the base where much of the cold escapes. This enables the coolers to be lighter and less bulky than normal.

The easy-access hinged top makes for quick packing and easy cleaning, while welded seams and an Aquaseal zipper ensure no water gets in or out. The soft coolers are lined with mildew-resistant, anti-microbial, BPA-free material to cut down on any funk build up over time.

The 22 L Soft Cooler Pack has a compression molded back panel that offers a comfortable fit, and the puncture, tear and abrasion-resistant, yet lightweight and robust base provides unsupported self-standing when not being worn. The 22 L Soft Cooler Pack also features dry storage pockets, external cinching straps, a hidden side-slip pocket and two lash strap mounts.

The 24 L Soft Cooler Tote features a comfortable stretch woven shoulder strap, hand carry straps, a dry storage compartment, and a puncture, tear and abrasion-resistant yet lightweight robust base with double-sided extrusion for free-standing capabilities.

The Unbound Series Soft Coolers will retail $275 and come in a variety of colors. Expect to see them hit shelves next February.

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