The Latest Soft Cooler From Yeti Drops in Time For Labor Day Celebrations

Yeti Hopper M30

Planning to head out on the lake, go fishing, or chill at the beach next weekend? The latest soft cooler from Yeti is here in time for all your Labor Day celebrations. For the new Hooper M30, the brand re-engineered the standard Hopper opening to offer a wide mouth for easy loading and unloading.

The Hopper M30 uses Yeti’s closed-cell foam insulation to keep the contents cold all day and even through a weekend. The cooler itself is made from a high-density fabric that resists mildew, punctures, and UV rays.

In place of a zipper, this soft cooler uses dual strips of powerful magnets secured with two Quick-Release Buckles to create a leak-resistant seal no matter how much your throw it around. RF-welded seams eliminate stitching and provide a leakproof interior liner and waterproof exterior.

The Hopper M30 measures 25″ × 12″ × 17 1/2″ on the outside and 10″ × 22″ × 16″ on the inside. The soft cooler weighs seven pounds empty and will hold up to 28 pounds of ice.

The Yeti Hopper M30 retails for $300 and is available now in three different colors.

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