Author Archive | Amy Jurries

Hogwarts and Patagonia Use Lochaven

  Since the second Harry Potter Film, Hogwarts school uniforms have been made by Scottish textiles firm Lochaven International. Now it looks Patagonia too will use Lochaven's lambswool felt Natural Fleece material in future outdoor clothing ranges.  Natural Fleece was patented by Lochaven International and is a unique way of making wool soft and durable enough to be […]

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Recovery Wear Next Big Category?

Yesterday, Under Armour announced the launch of their "Recharge" two piece body suit that will help athletes recover more quickly after a strenuous workout. The fitted, long sleeve, compression body suit is to be worn for 24 hours after a workout in order to reduce swelling and help heal micro tears in the muscles.  Under […]

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VF Corp to Make Outdoor Acquisitions

VF Corp.'s CEO Eric Wiseman told Bloomberg this week that they are in active discussion with potential acquisition targets amongst the Outdoor and Active Lifestyle brands. VF's existing Outdoor and Sportswear brands such as North Face, Nautica, Jansport, Napapijri, Vans and Reef made up the most profitable segment seeing revenue growth while other segments such as […]

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Social Network for Outdoor Adventurers

MyAdventures.com, a new social networking site for the outdoor enthusiast, launched in beta today. This free site aims to provide a virtual home-base for like-minded people to share their adventures and future sporting plans in over 40 outdoor related categories. Interests include everything from biking, cycling and hiking to bird watching and sky diving. Registration […]

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Black Diamond Innovation

Backcountry.com recently visited the Black Diamond headquarters to watch how the company designs, builds and tests carabiners. Black Diamond is known for their new product innovation as well as their rigorous Quality Assurance process. This emphasis on QA may stem from the original lawsuits that brought down Chouinard Equipment and allowed Peter Metcalf to buy the assets and […]

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