Brand new company Torch was started by industrial designer turned entrepreneur, Nathan Wills. After regularly commuting 14 miles across LA by bike and not finding the right lighting solution to feel safe in traffic, Nathan was inspired to create a new brand around products designed to make bike riders more visible to motorists.
Tag: bike helmet
You know the feeling-you have taken the occasional rock or ice chunk to the head or had a couple of nasty falls on your mountain bike but don't want to get a new helmet without knowing for sure the old one is toast. Well now you will be able to know for certain if it is necessary to replace your helmet with a new process that causes stinky oils to seep out of plastic materials when they are damaged.