Brand new company Torch was started by industrial designer turned entrepreneur, Nathan Wills. After regularly commuting 14 miles across LA by bike and not finding the right lighting solution to feel safe in traffic, Nathan was inspired to create a new brand around products designed to make bike riders more visible to motorists.
Tag: bike helmet
Simply a student engineering project last summer, the Kranium cardboard helmet has now made it into full commercial production. Picked up by German company Abus, the Kranium Ecolution is a fully recyclable bike helmet for daily use when riding around town.
You know the feeling-you have taken the occasional rock or ice chunk to the head or had a couple of nasty falls on your mountain bike but don't want to get a new helmet without knowing for sure the old one is toast. Well now you will be able to know for certain if it is necessary to replace your helmet with a new process that causes stinky oils to seep out of plastic materials when they are damaged.
Tired of having to carry your bike helmet around with you when meet someone for coffee or head into the grocery store for some shopping? Now you can leave your helmet behind, attached securely to your bike with The Helmet Lock.
Tired of getting bugs in your teeth as you barrel down that hill at 30…