Looking for new ways to proactively improve safety for road cyclists, POC created an in-house team, called POC Aid, to explore the use of digital technology. For its initial project, POC teamed up with Light-Flex Technology to find ways to integrate their printed lights into cycling apparel. The Swedish company believes that passive high-vis and reflectivity in your bike gear are simply not enough to prevent accidents, but instead a more active approach needs to be taken.