The direct-to-consumer-only or DTCO business model in the outdoor industry is nothing new. Stio, Tarptent,…
Tag: outdoor gear
While in Tokyo, I had the opportunity to visit a bunch of different outdoor gear stores—both those owned by individual brands as well as one of the biggest outdoor stores, L-Breath, right near Shinjuku train station. I have always been fascinated by the different styles and products on offer for the Japanese market. There is definitely a closer relationship between urban and outdoor here and much like the Europeans, the Japanese are not afraid of color. Or outrageous mix and match patterns. And fanny packs. So many fanny packs.
While you are out and about taking advantage of all of the great outdoor gear deals this weekend, one of your best shopping allies just might be your smartphone. With on the spot coupons, detailed product information and price comparisons on gear, your phone can be a handy tool for turning you into a savvy shopper and saving even more money over the holidays.
Adidas, the world's second largest sporting goods maker, wants to now become the leading brand for outdoor gear by 2015. The Company is introducing the new Terrex Feather mountaineering jacket for Spring/Summer 2010. VF Corp, owner of the North Face, currently leads the $59 billion European outdoor gear market with $2.74 billion in annual sales.