Footwear and apparel company Timberland is trying to push the outdoor industry and even the country towards a sustainable future. Timberland announced yesterday that they will launch "Don't Tell Us It Can't Be Done," an online effort to get the public involved in the climate change debate. Over the past three years, CEO Jeff Swartz challenged Timberland to cut their greenhouse gas emissions by over 20% and he believes other corporations can easily do the same while remaining competitive.