Tag: urban outdoor

REI Evrgrn

REI Launches Evrgrn For Urban Outdoor Life

REI Evrgrn

Fully recognizing that not everyone who plays outdoors is a hardcore outdoor enthusiast, REI launched a new line of urban-inspired outdoor lifestyle gear this month designed for the younger or more casual outdoor consumer. Reminiscent of what Alite Designs has done here in San Francisco with making the outdoors accessible to everyone, the new REI Evrgrn collection is all about gear that is fun and easy to use, while combining both style and function at the same time.

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Trend: Outdoor Meets Urban

Vaude Urban Life collection

You may not see outdoor brands on the catwalks of New York or Paris anytime soon, but after walking the halls of Outdoor Retailer, SIA and ISPO, it became apparent that many outdoor companies are trying to capture a piece of the larger urban apparel market.  

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