German company Nutrixxion is the newest entrant to the very crowded sports energy supplement market. Founded by a team of sports nutrition experts, the Company is trying to position their brand as a premium, high quality product.
The initial Nutrixxion product categories include endurance/peptid drinks, gels, energy bars and an L-Carnitine chewable tablet. The main differentiators in Nutrixxion products are the use of Isomaltulose and BCAA. Isomaltulose is extracted from beet sugar but breaks down slowly, over a longer period of time than most other sugars. BCAA are amino acids that form about a third of the human skeletal muscles and are used directly in the muscle as a source of energy. BCAA can also influence serotonin level and decrease fatigue. The L-Carnitine chewable tablets supposedly help in the process of burning fat for energy.
The Company sponsors three cycling teams- one Pro, one Womens and one 4Fun as they call it. The various supplements and Nutrixxion cycling gear are currently available from the online shop.
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