At Outdoor Retailer, Timbuk2 ran a promotion to either trade in your old bag or donate $40 in exchange for a special edition Timbuk2 RED bag. Timbuk2 has been donating 5% of the sales of these messenger bags to the Global Fund to help fight AIDS in Africa. I donated my $40 and am now the proud owner of a Timbuk2 RED Optic Messenger bag.
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Newcomer to the outdoor industry is LA based Outdoor Technology. In addition to driving around in an amazing vintage Air Stream, the company creates gear that blends their love of the outdoors with the pulse of Los Angeles. The result is a cutting edge, multifunctional and highly fashionable outdoor accessory line.
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Definitely one of the most popular booths at ISPO was that of California company Power Balance. Everyday, the booth was packed with people, like the guy above, testing out the Company's hologram technology wristbands to see if they did indeed improve their balance. So is there a science behind the wristbands or is it all psychological?
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While you ski or snowboard, the constantly changing light conditions on the slopes make it hard to see the terrain in snow or cloudy weather while forcing you to squint when the sun comes out. German company Uvex has come out with some innovative ski goggle technology that solves the alternating light problem without you having to carry one or more pair of ski goggles.
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New California company Manic has developed the world's first true suspension snowboard binding. Made out of magnesium with titanium springs, the bindings are light and strong. Called the Massive Pop 1.0, the suspension snowboard bindings allow you to ride chatter and jolt free.
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