the GearCaster

The End Of Traditional Marketing For The Outdoor Industry?

 

Last month, members of the UK's Outdoor Industry Association attended a workshop on social media at Lancaster University as part of the E-business and Innovation curriculum. The members were apparently astounded at how fast internet and social media are evolving and the opportunities and challenges that presents for outdoor businesses. 

Combination Rugged Cell Phone, GPS And Sports Computer

German company MiaVojo has created a sophisticated device that combines a rugged cell phone with a GPS device and a sports computer. Called the MAMBO2 SE, this new sports device can be used for any activity such as cycling, hiking, or running. All of your training and GPS tracking information is automatically uploaded and stored on the MiaVojo Sport website where it can be analyzed in realtime or saved for later. 

Skimble Helps You Plan And Track Your Active Lifestyle

 
 

Skimble is a new social media site that combines sports with travel and is hoping to inspire more people to live active lifestyles. On Skimble you can track your sports activities, monitor your athletic progress and share your achievements with friends to help motivate each other, all via the web or mobile phone. 

Moosejaw Raises Money To Expand Web Presence

The Michigan Opportunities Fund has invested in outdoor retailer Moosejaw to help the company expand its Web presence and continue to grow its brand. The amount of investment in Moosejaw was not disclosed, but the Fund typically invests between $7 million and $20 million in its portfolio companies. Previous Moosejaw investor Parallel Investment Partners also joined the round.

Top 10 Black Friday Deals On Outdoor Gear

Happy Thanksgiving everyone! Since it is the biggest shopping day of the year tomorrow, I thought I would bring you a collection of Black Friday deals on outdoor gear. Enjoy your turkey and happy shopping tomorrow!