With their latest green initiative, Patagonia has turned to their namesake, in a move that looks beyond just sustainability to complete regeneration of an environment and entire region in desperate need. In the south of Argentina, up to 90% of land is privately owned and used for grazing. Over the years, uncontrolled grazing management has led to extreme habitat loss of the fragile Patagonian grasslands. Now looking to reverse these effects of overgrazing, Patagonia has teamed up with The Nature Conservancy and local rancher network Ovis XXI to implement a sustainable sheep grazing protocol.
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