Month: May 2010

Customization Trend In Outdoor Industry

Timbuk2 custom laptop messenger

Product customization appears to be a trend hitting the outdoor industry. Nike began years ago with their custom colored running shoes and now smaller companies such as Somnio let you customize your level of running shoe support. Urban bags have been a particularly popular product for customization with Timbuk2 leading the way and now Rickshaw Bags launching their customizer tool. 

Teva Releases Illum Flip Flop With LED Light

Teva Illum LED Flip Flop

Creating a buzz at Outdoor Retailer last January, Teva has finally released the new Illum flip flop. Whether you are heading out for a pre-dawn surf session at the beach or navigating the terrain on a midnight camping bathroom run, the Illum flip flop will ensure you won't trip, stub your toes or run into that unwelcome nocturnal creature. 

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