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Atayne Recycled Performance Sports Wear

Atayne Recycled Performance Sports Wear

It all started with a red shirt. Atayne founder Jeremy Litchfield went for a run in his new, red, performance sports wear top and came back covered in toxic red dye from head to toe. Jeremy decided then and there to turn that bad experience into a company dedicated to using active lifestyles to inspire positive social and environmental change.

Rohan Launches New Waterproof Technology Alpine Apparel

Rohan Alpine Apparel with new Waterproof Technology

Following the lead of Eddie Bauer and First Ascent, Rohan is attempting to return to it's mountaineering roots with the launch of their Pinnacle Series men's and women's alpine apparel line.  UK company Rohan has been around for over 35 years. Reinhold Messner and Peter Habeler's Everest Team wore the original Rohan alpine apparel on their first oxygen free ascent back in 1978. 


Antti Autti Launches Snowboard Line With Nidecker

Antti Autti Snowboards

Looks like Jeremy Jones isn't the only athlete branching out on his own. Finnish snowboarding star Antti Autti has teamed up with Nidecker to launch his own line of snowboards, called A+, for 2010. Debuting at SIA and ISPO this winter, the board line will feature a standard model with graphics by Jim Zbinden of YES Snowboard, which debuted during the same shows last winter.

"With Nidecker, an opportunity arose to create something of my own, and have complete say in my boards and how I want them, from graphics to technology. I knew what NDK were doing for YES and I liked the program they had set up," said Antti.  He is looking to create an affordable line of unique boards and work with other artists that share his view on life and can add depth to his offering. 

Loopbag Urban Bag Line

Israeli company Laptop Bag International, has developed a unique line of laptop bags. From backpacks…

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