Tag: 1% for the Planet

Patagonia Black Friday

Patagonia To Donate 100% Black Friday Sales

Patagonia Black Friday

While retailers such as REI plan to completely shut down again on Black Friday, encouraging their employees and customers to #OptOutside instead, Patagonia is taking a different approach. Understanding that Black Friday is one of the biggest shopping days of the year whether we like it or not, the company decided to use that as a force for good in what can be considered turbulent times ahead for our planet. Patagonia CEO, Rose Marcario, announced that 100% of global sales, both online and in stores, will be donated to various environmental organizations.

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