Tag: denim

Patagonia Denim

Patagonia Cleans Up Denim

Patagonia Denim

With its new denim collection that launched earlier this month, Patagonia looked to change the way your favorite pair of jeans are made. As traditional indigo dying is filthy business, the company sought out environmentally friendlier dye, Fair Trade Certified sewing practices, and 100% organic cotton grown without pesticides, herbicides, or synthetic fertilizers for their denim production.

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