Tag: Hi-Tec

Millet Michelin

From Tires To Soles: Michelin Takes On Outdoor Footwear

Millet Michelin

At PressCamp the other week, many of the footwear brands we spoke to were getting ready to launch shoes with Michelin outsoles. Under Armour was one of the first to market with their Fat Tire shoe last season, but now brands such as AKU, Hi-Tec and even Millet have joined forces with Michelin.

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