The barefoot running craze revolutionized the footwear industry, triggering an avalanche of minimalist shoes—and the inevitable “maximist” counterargument best personified by the burly Hoka One One. For those who embraced the minimalist movement, liberation came as they re-learned how to run, increasing their cadence and striking with the middle of the foot, rather than the heel-toe style popularized during the birth of jogging in the ‘70s.