Tag: Mountain Equipment Co-op Bikes

MEC Launches Own Brand Bike Line

MEC Own Brand Bike Line

Canadian outdoor retailer Mountain Equipment Co-op (MEC) announced yesterday the launch of their own brand bike line. A couple of years ago, MEC commissioned a bike study from their members and found that almost 90% owned a bike, 30% planned to buy new bikes and 75% wanted MEC to get into the own brand bike business. So here they are, but not without controversy. The bicycling industry of Canada seems to be worried about MEC opening their own bike stores and service centers, potentially putting smaller bike stores out of business.  

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