Numerous tech companies have tried to create wearables that closely analyze your running form, but none have really succeeded. Until now. Natural running shoe company Altra Running teamed up with sensor company iFit to create a shoe that not only analyzes your form, but gives you real-time feedback as you run.
After seeing statistics that showed runners' foot and ankle injuries have not declined in 20 years, ECCO decided to follow the minimalist path and initiated the BIOM project. With a goal of creating a running shoe that took full advantage of the foot's natural systems for absorbing impact, the ECCO BIOM line of natural running shoes was born.
For over 20 years, Karhu, Finland's legendary running brand, has been working with the University of Jyvaskyla (UoJ), Finland's leading sports and fitness research institute. More than two decades worth of collaboration and rigorous testing on running shoe advancements has resulted in Fulcrum
