Tag: PFCs

Patagonia Houdini

Patagonia Turns To Students To Solve DWR Problem

Patagonia Houdini

It’s going to take a highly innovative and unique solution to completely solve the DWR environmental problem. Realizing this,¬†Patagonia turned to the Berkeley-Haas Center for Responsible Business for help. In a student competition run throughout the 2015-2106 school year, Patagonia posed a challenge to 74 different teams, including MBAs and PhDs from some of the best schools in the country–produce an alternative durable water repellent (DWR), strong enough for torrential rains and durable for years, that does not rely on toxic chemicals known as perfluorinated compounds or PFCs.

Greenpeace Goes After The Outdoor Apparel Industry

Greenpeace Outdoor Apparel Study

Even with a focus on protecting our natural habitat, the outdoor industry is not immune to environmental criticism. First there was BPA, then the ethical sourcing of down, and now the industry is under attack from Greenpeace. The environmental nonprofit claims that leading outdoor apparel brands such as Jack Wolfskin, The North Face, Patagonia, and Marmot are selling apparel that have traces of potentially hazardous fluorine-based chemicals used in the waterproof membranes, coatings, and water repellent finishes.

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