I had the chance to run through all the new stuff from POC at Interbike…
Looking for new ways to proactively improve safety for road cyclists, POC created an in-house team, called POC Aid, to explore the use of digital technology. For its initial project, POC teamed up with Light-Flex Technology to find ways to integrate their printed lights into cycling apparel. The Swedish company believes that passive high-vis and reflectivity in your bike gear are simply not enough to prevent accidents, but instead a more active approach needs to be taken.
Swedish company POC has come to the conclusion that many of the back protectors on the market have serious weaknesses in terms of shock absorption and spinal protection. The Company worked with spinal cord injury specialists, riders of all kinds and experts in material construction to come up with two different back protector concepts: VPD and the Multi-Impact hard shell system.