Japanese company Rin Project designs a line of casual bike gear for those that not only love to ride but want to look good both on and off the bike. The brand was started in 2000 by Hiroshi Yamada, then president of Chat Noir and once a fashion industry exec in France. After a car accident in 1995, Yamada decided to ditch the car and live a bike-centric life, designing apparel, gear, and accessories that made his new lifestyle possible.