Artisanal jerky seems to be having a moment. Patagonia took the plunge with their salmon jerky offering, while many artisanal jerky companies are popping up across the country to cater not only to the outdoor set, but the upscale snack set as well.
First music, now food. Seems Patagonia is diversifying itself again with the new Patagonia Provisions group, while helping do good at the same time. Through the sale of salmon jerky, Patagonia hopes to reform the current salmon fisheries and protect the future of wild salmon.