Gone are the days of storing that old school Igloo Playmate in your car for enjoying a post ride beer or portaging an unwieldy cooler along on your canoe trip. Outdoor companies are cottoning on to the idea that even though we like to play hard outdoors, we also like to whip up a gourmet meal or enjoy a couple of cold brews when we make it to camp. According to Leisure Trends Group, cooler sales grew 66% last year alone, with pro grade coolers designed specifically for the outdoors leading the way.