Bay Area company TruKid made an appearance at Outdoor Retailer this year while preparing to launch their new outdoors line. Initially focused on all natural sunscreen and personal hygiene products for children, TruKid is now looking to broaden their market, reaching out to those of us at any age that like to play outside.
Using only natural ingredients and essential oils to make scents that children love, TruKid founder Jennifer Adams Bunkers created an easy system, made up of products accompanied with fun educational activities, where kids could learn how to take care of themselves.
Featuring zinc oxide to provide SPF 30+ UVA/UVB broad spectrum sun protection, TruKid sunscreen also contains an abundance of helpful organic elements, such as Aloe Barbadensis Leaf Juice with soothing, moisturizing, and healing properties, and coconut, sunflower, and jojoba oils that serve as an all in one moisturizer, antibiotic, multi-nutrient, nourishing, and anti-oxidant for your skin.
HIDE Fresh Dirt Scent sunscreen is part of the new TruKid outdoor line. Originally aimed at hunters who want to mask their scent when out in the field, the company is betting this unique scented sunscreen will gain wider popularity with the outdoor set, along with their other core sunscreen products.
Masking your scent is nothing new for the Shot Show set, but it got me thinking about how many of us general outdoor enthusiasts would prefer smelling like fresh dirt instead of some sort of fruit or flower? As I prepare to embark on a trip up to Alaska's bear country, dirt scented sunscreen could be seen as both useful and harmful. The dirt scent may mean the bears won't be attracted to the sunscreen as they would food, but it may also mean there is a greater chance of me surprising a bear on the trail. However, something tells me a bear could smell right through the sunscreen more than a deer could.
The HIDE Fresh Dirt Scent Sunscreen will be out in November. What kind of natural scent would you like to see in your sunscreen?