P2i liquid repellent nano-coating

Timberland has recently signed on to use a new footwear weather proofing technology called ion-mask from UK company P2i. Set to debut in Spring 2011, the ion-mask technology will appear on 17 different canvas and leather footwear items including boots, shoes and even boat shoes for men. 

P2i's ion-mask is a so called liquid repellent nano-coating that is applied as a protective layer over the entire shoe, including seams and fasteners. When water hits this coating, it beads up and simply rolls off instead of being absorbed.

Not only does the coating stop water getting in to your shoe but also encourages perspiration to flow out. As a result, your shoe will dry out more quickly, won't get heavy as the day goes on and keeps your feet comfortable and dry. 

Other weather proofing technologies such as taped seams or applied chemicals supposedly lose their effectiveness quite quickly after initial use. The ion-mask coating, on the other hand, will allegedly last as long as the shoe material does and won't be compromised by everyday wear. 

Since ion-mask repels water, the coating also helps repel dirt and stains, similar to Granger's after market footwear waterproofer.  With P2i's ion-mask weather proofing technology, Timberland is now able to offer you a truly breathable, summer-weight canvas shoe that is also super water and stain repellent.

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  1. Hi,

    Thanks for the post on our collaboration with Timberland and your interest in the ion-mask™ technology.

    While there are similarities between ion-mask and a spray on waterproofer, ion-mask™ technology differs in that it is molecularly bonded to the whole surface of the product and is therefore inseparable and as durable as the material it protects and unlike spray waterproofers, ion-mask™ technology is not a DWR and in such does not change the look, feel and weight of the products it is applied too.

    You can find out more information about ion-mask™ by visiting our website or you can visit our P2i channel – http://www.youtube.com/user/P2iLabs to see how the technology works as well as demonstrations of treated and untreated footwear. If you have any queries about the technology then I would be very happy to discuss this with you over the phone?


    Greig (P2i)

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