Dakine is already well known in the snow sports market with a variety of packs, bags, gloves, headwear, base layers, and other accessories on offer. Looking to complement their existing lines and take the brand one step further, Dakine now plans to launch a full outerwear line that bridges the gap between ski and snowboard, appealing to both.
The initial Dakine outerwear collection consists of a variety of jackets and pants for both men and women, including three-layer shells, down jackets, two-layer shells, fully insulated jackets, and lighter insulated pieces.
Influenced by Dakine's proximity to Mt. Hood, each design is focused on technical features, high-end materials, warmth, and comfort. With a fit that leaves room for layering, the pieces feature the classic Dakine style with added hits of color.
In order to offer multiple price points, the Dakine outerwear line is constructed out of three levels of technical fabrics. All the fabrics are laminated and every garment is fully-featured with key funcitons, but the level of waterproofing and breathability vary.
The jacket and pant seams are either critically or fully taped, while all outside surfaces are DWR treated for water repellency. Dakine is working with BlueSign approved fabric mills and using 100% recycled polyester shell fabrics in certain jackets.
To back up the snow sports outerwear launch, Dakine has signed on snowboarders Shayne Pospisil and Justin Norman to the team. On the ski side, Chris Benchetler and Sam Chohen have signed on, with more team members to come.
The new Dakine outerwear collection will be released for Fall 2012.