Forget Duct Tape, Protect Your Feet With Wūru Instead


Long used by trekkers, trail runners, and other athletes in New Zealand, loose wool fleece makes a great blister preventer. Introduced to the product during a trek of the Milford Track, American couple Kathryn and Matt Disney wondered why the same wasn’t available back in the US. They decided to create their own loose wool fleece product in partnership with a New Zealand wool supplier and Wūru was born.

Wūru is delicately washed and carded, lanolin-rich, 100% premium New Zealand wool that is finely combed into a soft, fluffy fleece. The company name Wūru (pronounced Woo Roo) comes from the word for ‘wool’ in Maori.

When wrapped around parts of your feet, the wool absorbs moisture and reduces friction, preventing blisters, promoting breathability, and providing cushioning. There is no sort of adhesive or tape required to use Wūru — simply apply a piece to the soles of your feet, between your toes or any other areas you want to protect, then carefully pull your sock on. The wool will mold to you and securely knit itself to your sock. Now you are ready to walk, ski, run or cycle all day in total comfort.

Depending on how liberally you apply, each 0.75-ounce package contains enough for 20-30 applications. I used Wūru each day to prevent blisters during my recent backpacking trip on Navarino Island. Much like New Zealand, Patagonia is more or less wet all the time, making your feet prone to blister. Wrapped around my toes, Wūru kept my feet happy for days on end.

You can order a single pack of Wūru for $10.95 or a two-pack for $19.95 from the company website.

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