After a 30-year hiatus, Five Ten gets back into the apparel game. Focusing on eco-friendly and sustainable materials this time around, the bike and climbing pieces all use recycled materials and sustainably farmed cotton.
Five Ten, known for its technically-forward bike, climb, and approach footwear will now add apparel to its arsenal. With a launch date of February 1, 2021, the collection includes hoodies, t-shirts, shorts, pants, rain jackets, shoes and a signature “Brand of the Brave” tank top.
“We are excited for this natural extension into apparel. It’s a tip of the hat back to the original Five Ten roots, but with a modern take as it relates to technology and sustainability,” says Michael Kadous, head of adidas Outdoor, North America. “We are humble and proud to now be able to outfit the fans of Five Ten head to toe.”
In addition to bringing back “athlete driven” apparel, Five Ten is reintroducing some of the brand’s most iconic logos, including the classic Stealth Cat and 5.10 Box logo. The new climbing pants have articulated knees and color-blocking reminiscent of the brand’s original clothing line, Badlands, that was synonymous with the traditional crack climbing scene in the 1990s.
The new Five Ten apparel relies heavily on adidas’ proprietary PrimeBlue (which is recycled plastic retrieved from ocean beaches) and PrimeGreen, made from recycled polyester. In addition to the eco-friendly PrimeBlue and PrimeGreen, the new apparel includes items made with sustainably sourced cotton from BCI (Better Cotton Initiative). Two of Five Ten’s best-selling flat-pedal mountain bike shoes, the Freerider and Freerider Pro, each come in a model with a PrimeBlue canvas upper.
“In our commitment to sustainability is where you really see the power of the adidas Five Ten partnership,” says Kadous. “We are unleashing a host of sustainable elements within both our footwear and apparel worlds. We want to ensure that those in the bike and climb communities have the opportunity to make a choice when it comes to the future of our planet. We are proud to bring that choice to them by using recycled materials, sourcing in sustainable ways, and fighting to end plastic waste.”