Tag: Freitag

Columbia Sportswear Japan

A Look At Outdoor Gear In Japan

Columbia Sportswear Japan

While in Tokyo, I had the opportunity to visit a bunch of different outdoor gear stores—both those owned by individual brands as well as one of the biggest outdoor stores, L-Breath, right near Shinjuku train station. I have always been fascinated by the different styles and products on offer for the Japanese market. There is definitely a closer relationship between urban and outdoor here and much like the Europeans, the Japanese are not afraid of color. Or outrageous mix and match patterns. And fanny packs. So many fanny packs.

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