I learned how to make beer cheese fondue on a camp stove. I learned how…
Yesterday, REI announced their Outessa Summit–an event series for women featuring outdoor education, recreation, and adventure. Whether a seasoned outdoor enthusiast or complete newbie, the aim of the event is to bring all kinds of women together for a weekend to challenge themselves, create new friendships, and strengthen their love for the outdoors
If you regularly peruse upcoming events at your local REI, Denverites may have noticed something a bit off–and awesome. Three events scheduled for April 1st promise to help you become “that guy” or “that girl” in the outdoors. I am kind of sad they are sold out.
Following REI’s recent #OptOutside announcement, numerous states decided to join the cause and waive parking, entrance-, and even camping fees at all state parks this Friday. As with REI’s campaign, the state parks’ move is meant to encourage people to get outside and enjoy nature rather than join the hordes of people crowding stores looking for discounts on holiday gifts.
In a bold but awesome move, REI declared they are closing all 143 of their stores on Black Friday. Instead of reporting to work, the co-op is paying their employees to go play outside. Essentially, REI is making a move to remind us all it’s about experiences and not stuff in the end.
Fully recognizing that not everyone who plays outdoors is a hardcore outdoor enthusiast, REI launched a new line of urban-inspired outdoor lifestyle gear this month designed for the younger or more casual outdoor consumer. Reminiscent of what Alite Designs has done here in San Francisco with making the outdoors accessible to everyone, the new REI Evrgrn collection is all about gear that is fun and easy to use, while combining both style and function at the same time.