The latest trend for bike manufacturers and even bike retailers these days is travel. Offering trips to some of the best cycling destinations in the world with a chance to ride the latest and greatest technology, marks the bike industry's move towards a higher margin services business with the hope of selling some more hardware in the process.
Over 19 million bikes were sold in 2010 alone. Many of those bikes went to cyclists like me who log hundreds of miles every month without knowing if my bike is properly fit. You go out of your way to get the proper fitting apparel, use the proper form in sports or fitness exercises, so why not ensure you receive a proper bike fit that is going to lessen your chance of injury and improve your performance at the same time.
