The latest trend for bike manufacturers and even bike retailers these days is travel. Offering trips to some of the best cycling destinations in the world with a chance to ride the latest and greatest technology, marks the bike industry's move towards a higher margin services business with the hope of selling some more hardware in the process.
Trek was at the forefront of this travel trend with the creation of the Trek Travel company. Trek now offers a wide range of trip across the globe ranging in price from the short no frills ride camps to the fully supported luxury cycling trips.
Looking to attract a more hard core clientele, Cervélo has teamed up with luxury Canadian travel company Butterfield & Robinson for the Cervélo Pro Travel Experience. The special Cervélo trips enable you to literally immerse yourself in the world of pro cycling, riding some of the premier routes of the world on top of line Cervélo race bikes (currently the R3 Team Edition and R5).
You will experience riding like a true professional including pace lines, support cars, fully programmed gadgets, a personal soigneur, and race gear from Castelli. You even get to spend time with the real pros for a behind the scenes look at some of the top races in the world.
Cervélo Pro Travel Experience trips for 2012 are centered around race oriented destinations, such as the Giro d'Italia and Paris-Roubaix, as well as iconic cycling desitnations like the Pyrenees or the French and Italian Alps. At roughly $1000/day, the trips aren't exactly cheap, but perhaps worth it to be treated like a pro for 5-6 days.
Giant recently announced their new bike touring division called Giant Adventure. The new travel agency will help individuals and groups plan bike tours not only in Taiwan, but overseas as well. Local trips will include the mountainous regions of eastern Taiwan, such as Alishan to Sun Moon Lake and Hualien to Sincheng.
Studio Velo, a premier bike shop in Mill Valley, CA, will offer a handful of trips for 2012. Destinations include local outings to Napa and Sonoma, as well as multi-day trips down the California coast or through the southern Sierras. Studio Velo also plans a couple of trips to France around Tour time in order to ride some of the most spectacular roads and climbs in Europe.
As travel and cycling are a match made in heaven, expect to see this trend grow in the coming years with more brands and retailers jumping on board.