A few years ago, Patagonia started Patagonia Provisions with an aim beyond just selling good food, but also that of reforming various supply chains in the process. The initial product was Wild Salmon Jerky (now rebranded as Wild Sockeye Salmon) that comes only from abundant, sustainable runs in the North Pacific and harvested in specific migration routes to avoid harming less abundant species. The latest product out of the Provisions group is Tsampa Soup, a hearty, organic, dried soup mix you can eat at home or on the trail.