VF Corp to Make Outdoor Acquisitions


VF Corp.'s CEO Eric Wiseman told Bloomberg this week that they are in active discussion with potential acquisition targets amongst the Outdoor and Active Lifestyle brands. VF's existing Outdoor and Sportswear brands such as North Face, Nautica, Jansport, Napapijri, Vans and Reef made up the most profitable segment seeing revenue growth while other segments such as Jeanswear declined. 

With almost $300M in cash to spend, it will be interesting to see who VF goes after. VF likes to group their brands into similar consumer behavior patterns and also condones strong individual brand recognition. Expect to see a few acquisitions of already respected brand names in the coming year-another outdoor footwear line perhaps?

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