L.L.Bean Goes Mobile With Moosentration

Lands End Moosentration

L.L.Bean is jumping on the mobile marketing bandwagon with the launch of their Moosentration iPhone/iPod application.

The application, created by mobile software company Blue Ox Technologies, offers a twist to the classic Concentration memory game. Gamers can test their memory skills with three variations hiding behind L.L.Bean branded cards-Moose (an original Blue Ox game), Kids or Classic L.L.Bean, featuring iconic company items such as boots and canoes.

“The Moosentration app is a different, but fun way for L.L.Bean to interact with its customers through mobile technology,” said Steve Fuller, L.L.Bean’s Chief Marketing Officer.  “We’re looking forward to learning how our customers respond to this effort.”

The Company is offering free Moosentration downloads for six months through iTunes or through the Company’s website.  The mobile application will also be promoted in a direct marketing email to L.L.Bean customers and through other social networking platforms.

L.L.Bean seem a little late to the game on this one. Other retailers such as REI and Moosejaw have published various iPhone apps for awhile now.  Do you think these iPhone/iPod application marketing campaigns for brands really work? I would love to see some stats.

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