Sugoi Zap Bike Collection Offers Full Visibility At Night

Sugoi Zap Bike Jacket

As fluorescent clothing needs UV rays to be reflective, it doesn't do much good for night riding. Normally restricted to small hits of reflectivity on your cycling apparel for visibility, Sugoi takes it to another level for Fall 2014. In the new Zap Bike Collection, Sugoi's Pixel fabric enables the entire garment to be a source of explosive reflectivity in low light conditions.

A recent study at the Queensland University of Technology in Australia found that car related bike crashes disproportionately occurred during low light conditions such as at dawn, dusk or during the night. Only 34% of cyclists in these low light crashes were wearing reflective clothing and 19% of them said they weren't even using bike lights at the time of the crash.

The Zap Bike Jacket ($150) is made entirely out of the new Pixel Woven fabric. Micro-glass beads are applied to the waterproof shell fabric in order to reflect light back when hit. This allows your entire jacket, instead of just parts, to become a source of visibility.

Sugoi Zap Bike Jacket

As the Pixel fabric only reveals its true identity when hit with artificial light, the Zap Bike Jacket is simply colorful and stylish during the day. A waterproof front zip and fully taped seams add another layer of protection from the elements, while the drop tail provides lower back and seat coverage from tire spray. A rear Velcro closure pocket ensures your ride essentials stay dry and safe. 

The Sugoi Zap Bike Collection will also include the Zap Cap and the Zap Bootie that offers water resistance and warmth in an offset rear zipper design. Expect the new Zap Bike Collection to start hitting shelves in September. Grab some Ortlieb High Visibility Bike Panniers and you will turn into one large reflective being at night. 


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