Hydro Flask Expands Unbound Soft Cooler Series


Aiming to nab a larger slice of the billion dollar cooler market, Hydro Flask gets set to expand its Unbound Series Soft Cooler line for Fall 2018 with two new designs — the 15 Liter Soft Cooler Pack and 18 Liter Soft Cooler Tote. The two new designs are basically smaller capacity versions of the company’s first foray into the product category with their 22 Liter Soft Cooler Pack and 24 Liter Soft Cooler Tote, both launching now.

The 15 L Soft Cooler Pack and 18 L Soft Cooler Tote feature Hydro Flask’s TempShield Soft insulation and Advanced Thermal Mapping that distributes insulation where you need it most: at the base where cold is susceptible to loss. The technology helps eliminate temperature transfer to keep food and drinks chilled for up to 48 hours, while also resulting in less bulk and more comfort to create the lightest soft coolers in their class.

The full-zippered top opening keeps the interior of the pack easy to access for quick packing and easy cleaning, while welded seams and an Aquaseal zipper ensure leakproof transport and no water in, and no water out. Both products also boast mildew-resistant, anti-microbial FDA food grade BPA-free liners.

The 15 L Soft Cooler Pack features a soft, durable waterproof shell with EVA micro airmesh padded straps and contoured back panel. The puncture, tear and abrasion-resistant compression molded base provides unsupported self-standing when not being worn. The 15 L Soft Cooler Pack also has a dry storage pocket, external cinching straps, a hidden side-slip pocket and two lash strap mounts.

The 18 L Soft Cooler Tote features a comfortable stretch woven shoulder strap, hand carry straps, multiple gear pockets, welded nylon attach mounts and a puncture, tear and abrasion-resistant compression molded base for free-standing capabilities.

The new Unbound Series Soft Cooler Pack and Tote will retail for $224.95, and come in five colors: Black, Goldenrod, Mist, Lagoon and Brick.

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