Pearl Izumi has teamed up with The Renewal Workshop to collect used cycling gear to repair and refurbish through their CircleBack program, giving gently used products a second life instead of adding to landfills. CircleBack is the first certified circular consumer program where all items are going to a fully zero-waste system. The program will officially be activated at Sea Otter this week so for those attending, be sure to bring in your old Pearl Izumi kit to donate to the program.
This week, Sea Otter attendees can drop off used riding apparel, and in return receive deep discounts on the latest Pearl Izumi road and mountain bike shorts at the event. The Renewal Workshop will be on-hand to collect the used apparel to renew through their state-of-the-art cleaning and repair process.
The activation at Sea Otter with The Renewal Workshop is just the beginning of the CircleBack program. The companies will continue to work together to repair and resell warranty returns to give gently used products a second life instead of adding to the landfill. By 2025, The Renewal Workshop aims to process 1 million pounds of apparel for resale or recycle. Renewed styles are being offered through the REI flagship store and on renewalworkshop.com. Sea Otter attendees will be able to purchase a select number of renewed products at the event as well.
For all you Pearl Izumi fans who will not be at Sea Otter, but still want to take part in CircleBack, you can send items to Pearl Izumi’s Colorado headquarters and the brand will work with The Renewal Workshop to get those items cleaned, restored and available for other riders.
This partnership with The Renewal Workshop is just an extension of Pearl Izumi’s efforts around Social Responsibility, which started with the announcement of their new Social Purpose: “Because we believe how we live today shapes how future generations ride, we pledge to ride more, do more.”
Other notable product initiatives related to the Social Purpose include new sustainable technical fabrics made from responsibly-sourced merino and Reprieve recycled polyester. By 2020, 30% of the Pearl Izumi line will be made of recycled materials. And by 2022, the brand plans 90% of the total product line will be made from recycled, renewable or organic materials.
The brand has also taken measures to drastically reduce the use of hangtags and packaging, using 19,400 pounds less paper, saving 165 trees, 68,082 gallons of water and 4,503 gallons of oil annually. In addition, new polybag packaging shifted to 100% recycled plastic, which can be recycled again, further reducing waste.