Earlier this week, Columbia Sportswear unveiled a new sneaker collection that will officially drop on Friday. The SH/FT collection may focus heavily on urban style, but the brand made sure to pack in plenty of features to ensure they perform well for those occasional forays onto the trail.
The key attributes of the collection include a modern aesthetic combined with athletic comfort, a dual compound cushioning midsole that offers high resiliency for long lasting use and energy return, and all-terrain traction for use on a variety of surfaces. The deconstructed knit upper not only looks cool but offers all day comfort. And Columbia added their OutDry waterproof breathable technology to ensure your feet stay dry when cruising the streets in the rain.
“We see a movement taking place as more young people are looking to nature and the outdoors to find balance and recharge from their busy lives in the city,” said Peter Ruppe, Vice President of Footwear at Columbia. “To answer that call, we’ve created an entirely new collection of footwear that speaks to their sense of urban style while delivering trail-worthy performance for the outdoors.”
The SH/FT Collection launches globally with four styles in both men’s and women’s sizes and colorways in select Columbia locations and at Columbia.com starting August 9.