Tag: outdoor gear

Columbia Sportswear Japan

A Look At Outdoor Gear In Japan

Columbia Sportswear Japan

While in Tokyo, I had the opportunity to visit a bunch of different outdoor gear stores—both those owned by individual brands as well as one of the biggest outdoor stores, L-Breath, right near Shinjuku train station. I have always been fascinated by the different styles and products on offer for the Japanese market. There is definitely a closer relationship between urban and outdoor here and much like the Europeans, the Japanese are not afraid of color. Or outrageous mix and match patterns. And fanny packs. So many fanny packs.

Adidas Heats Up Outdoor Gear Battle With Mountaineering Jacket

Adidas mountaineering jacket

Adidas, the world's second largest sporting goods maker, wants to now become the leading brand for outdoor gear by 2015. The Company is introducing the new Terrex Feather mountaineering jacket for Spring/Summer 2010. VF Corp, owner of the North Face, currently leads the $59 billion European outdoor gear market with $2.74 billion in annual sales. 

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