Smith Brings ChromaPop to Snow Goggles

Smith ChromaPop Goggles

For Winter 2016/17, Smith adapted its ChromaPop lens technology into a new snow goggle offering that enhances visual clarity, provides greater definition, and better reveals natural color in a full range of weather conditions wherever you are on the mountain. The new ChromaPop lenses will be available and compatible with 11 Smith snow goggle styles.

Unlike traditional snow goggles, all ChromaPop lenses filter light at two specific wavelengths to eliminate color confusion to the brain while providing a sharper, easier, and faster visual experience. The result is an upgraded goggle view that gives you an instant advantage and more confidence for better on-snow performance.

Smith ChromaPop

The ChromaPop lenses are available in three tint offerings–the ChromaPop Everyday lens is suited for a range of conditions while enhancing every undulation of snow. For darker days and conditions, the new ChromaPop Storm lens is tuned to bring out most of the environment and optimize contrast even on the worst days so you can stay out longer. The layered green mirror over a gray base of the ChromaPop Sun lens is perfect for cloudless, blazing light conditions to ease the harsh glare of high elevation sun while helping your eyes see more information in terrain ahead of you. VLT stands for Visible Light Transmission–the amount of light each lens lets through.

The interchangeable lenses are available in select colorways of the I/O7, redesigned I/O, and I/O Women’s, I/OS, I/OX, Squad, new Riot, and Turbo Fan Collection goggles. Replacement ChromaPop lenses can also be purchased to accommodate existing frames of the above styles.

ChromaPop models (starting at $210) and ChromaPop replacement snow lenses (starting at $70) will be available in September 2015.

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