The North Face Reveals New Heat Release Technology Through Song

Ventrix hoodie

The new Ventrix insulated jackets from The North Face officially drop today. To help release the innovative apparel, the company teamed up with musician Maggie Rogers to create “The Release Project,” an immersive digital experience that will reveal her new song, “Split Stones,” layer by layer through the movement of various athletes from The North Face.

We got a preview of the Ventrix insulated jackets at Outdoor Retailer last winter. Designed for high aerobic activity in variable weather, the jackets release excess heat through movement and exertion thanks to small laser-cut perforations strategically positioned throughout the center back and underarms. These perforations open and close as you move, providing dynamic venting. In between activity, the perforations remain closed in order to retain heat before you start to move again.

Stuffed with 80 grams of stretch synthetic insulation, the Ventrix jackets feature an outer shell made from a lightweight, highly air-permeable fabric to aid in airflow and therefore ventilation. Abrasion-resistant print on the shoulders and forearms add durability, while the helmet-compatible hood is pre-tensioned so it fits snugly on your head.

Rogers’ new song, “Split Stones,” is inspired by her love of the outdoors and incorporates sounds of nature gathered from personal experiences on the Pacific Crest Trail and from her parents’ farm in Maryland. Rogers’ viral hit “Alaska,” released back in 2016, was similarly inspired by a month-long hiking trip she took while in college.

Ventrix heat release technology is available in two styles — the Ventrix Jacket ($199.00) and the Ventrix Hoodies ($220) for both men and women. To reveal the new song from Maggie Rogers, head on over to the Release Project website.

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