Big news for Yeti yesterday. The billion dollar cooler company announced their entrance into a new product category as well as an expansion of their portable cooler line. The new Hondo Base Camp Chair lands Yeti firmly in the outdoor living space, while rounding out the current line is the Hopper BackFlip 24 backpack cooler and the Camino Carryall 35 open top tote-style bag.
The Hondo Base Camp Chair ($300) is the result of years of research, development and testing. Taking design cues from other outdoor gear such as climbing harness fabric and the aluminum used in mountain bikes, the Hondo features a frame reinforced with two layers of age-hardened aluminum alloy and a flexible mesh cover eliminates pressure points for added comfort. A carrying bag and gear bag – perfect for phones, keys, wallets, etc. – will be sold separately.
The Hopper BackFlip 24 ($300) is Yeti’s first cooler engineered to carry as a backpack. Its ergonomic shape distributes the weight and the cooler comes equipped with comfortable shoulder straps for long-haul carry.
The Camino Carryall 35 tote ($150) is made from the same waterproof, ultra-durable, and easy-to-clean material as the Panga Submersible Duffel.
The camp chair and tote will be available exclusively from the Yeti website and flagship store this spring, while the backpack cooler will also be sold through authorized dealers.
Additional new products for spring include SideKick Dry, Rambler 10 oz. Wine Tumbler, new Rambler DuraCoat colors White and Sky Blue, Limited Edition Coral in select Ramblers and Tundras, and a variety of new hats and apparel.